Unrefinery

Article Detail

Audi A1: So close, and yet... | Wait

Regular readers know that we like European compact cars around here; the challenge of cramming sport, efficiency, utility and affordability into a small package seems to bring out the best in top designers. Last week Audi rolled out its long-awaited A1, designed to compete with rival BMW's Mini, and we're all kind of stunned that it won't be offered with quattro all-wheel-drive. Audi had a chance here to do something completely unique to the segment by offering its signature feature, but instead left the car to compete on looks alone. And it looks OK, but there's nothing compelling one to choose it over the Mini or the Fiat 500 or (if you live in a civilized part of the world) the magnificent Alfa Romeo MITO.
19.feb.2010 design tech
post a comment
Also See
Dec21The Unrefinery Award for 2011: Warby Parker | Buy
Dec19The L.L.Bean leather tote: now with 100% less woodland crap | Buy
Dec2Introducing The Unrefinery Poster Series
Nov18Why we pick on Apple cultists | Fail
Oct31Mailbag: Digital Watches
Oct26From the Things We Never Thought We'd Hear Ourselves Say Department: "Hey, that's a nice looking Kia."
Oct24Gimme Shelter (Magazines) | Buy
Oct7Scoring the retro NHL jerseys
Sep16Saab and Jaguar are betting on bland
Sep12Venn Diagram Explaining The Problem With The Office Chair Marketplace | Fail