Unrefinery

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Eco-Gentrification: It looked good on paper... | Fail

The April 2011 issue of Dwell features a house that looks tailor-made for the magazine—white people move into an "edgy" neighbourhood, bringing hipster culture and the gospel of LEED certification to the savages. The lead photo shows a gleaming, efficient modern house on a street corner in the one of Philadelphia's most notorious drug meccas with a Vespa parked out front and baby Teague (they actually named their child "Teague") playfully tossed in the air. Well, the ink hadn't even dried on the issue before the house appeared for sale online, and it's easy to guess what happened once the camera crew rolled out. If they set the kid down on that filthy Kensington sidewalk, he picked up a crack vial. If they left the Vespa parked there for 5 minutes, it was surely stolen. Maybe the goal was to create a little island of pretense on a chunk of cheap real estate, but the plan sort of breaks down when you take a look around your new neighbourhood and decide you'd better get the f**k out post-haste.
30.mar.2011 culture design
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