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Everlane and Frank & Oak

Online retailers Everlane and Frank & Oak operate on an essentially similar model: offering a selection of menswear staples at a controlled cost by taking all design and manufacturing in-house, curating the selections to a relatively narrow audience, and creating an impression of scarcity by requiring a wait-listed free membership to shop (although in practice, this really means waiting 24 hours or less between signup and when they let you in the door).

Everlane's pitch is "Luxury Essentials for under $100". Their stuff seems pretty well made, but there's nothing particularly luxury about it. Also, their collection is extremely small, comprised of ordinary t-shirts, tote bags, backpacks, a very nice-looking canvas and leather overnight bag, and a thin belt that would probably look better on your girlfriend.

The Frank & Oak catalogue is a lot deeper, comprised of sport shirts, sweaters, polos, cotton trousers, tees, accessories and more. Everything is $50 or under. The shirts and trousers, with their tiny collars and severely tapered legs, are probably best suited for the high school through first job demographic, but the lambswool v-necks and cardigans in nice colours (again, $50) are solid staples for everyone and their grainy denim and chambray pocket squares at $20 are a cheaper alternative to similar but pricier offerings from The Hill-Side.
05.oct.2012 style
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