Unrefinery

Article Detail

General Motors' Saab Story | Fail

General Motors never really knew what to do with Saab. When they purchased a controlling stake in the company back in 1990, a Saab was a beautiful, curvy, and well-built Swedish car—an automotive Anita Ekberg, if you will. In the years that followed, GM systematically dismantled everything special about the marque, phasing out their quirky and original designs in favour of rebadged GM sedans, wagons and Ohio-built SUVs with a couple of token European-looking body panels... and losing money almost every year. Now comes word that GM will shed the brand, so here's hoping a buyer emerges to restore Saab to its former glory of luxury and innovation. Lord knows nobody could do any worse than GM has.
24.feb.2009 tech
2 comments getting comments...hide comments post a comment
 
Also See
Nov18Why we pick on Apple cultists | Fail
Oct31Mailbag: Digital Watches
Oct26From the Things We Never Thought We'd Hear Ourselves Say Department: "Hey, that's a nice looking Kia."
Sep16Saab and Jaguar are betting on bland
Aug24A.P.C.: New Site, New Collection
Jul29Mailbag: Good watches under $100? | Buy
Jul18Scoring the coupe-styled sedans
Apr27The New New Beetle
Apr20Unrefinery 101: get a garment steamer | Buy
Mar23Shat happens (in a kick-ass sport coat)