Unrefinery

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GQ, imaginary colour trends, and fashion vs. style

This month, within the pages of a single issue, GQ magazine declared that brown is having its big moment (ahem), discovered red pants, and stated that it's time to replace your pink shirts with lavender. Our point here is not to suggest that the souffre-douleur of menswear publishing might be months or even years behind the kinds of self-appointed experts you'll find on the web, but rather, as a reminder of the fundamental difference between style and fashion. Style is personal and enduring, and leads you to pick colours that look good on you and outwardly convey something about you, your life or your world. Fashion, on the other hand, is the workings of an industry, ephemeral by design.

Buy and wear a brown suit if you think it's a great colour that flatters you and works with your wardrobe. Not because some magazine collected enough freebie brown suits from advertisers to group into a photo feature and declare an imaginary trend.
04.apr.2012 culture meta style
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