Unrefinery

Article Detail

Hugo Boss online store | Wait

Talk about a bittersweet moment. After a seeming eternity, Hugo Boss has finally launched an online store for the US market. The site is well done, with clean navigation, good product views, and no Flash once you get past the inevitable start page. That's the good news. The bad news? This has to be the most uninspired Boss collection in years. The suits are reliable as always, but the remainder is marked by nylon jackets and garish polos and swimwear. But then, summer was never Hugo's strong suit. We'll see what fall brings.
21.apr.2010 style
post a comment
Also See
Feb6Wasting time in the H&M dressing room
Feb1The influence of costume dramas
Jan30Gilt Groupe is circling the bowl(e) | Fail
Jan27Poster Series: Herr Hugo Boss
Jan25In praise of ivory
Jan23Tie Bar Spring / Summer 2012 Pocket Squares | Buy
Jan20Poster Series: Necktie Overcompensation
Jan18Mailbag: Velvet, in general
Jan16Tom Ford Spring / Summer 2012
Jan11Mailbag: How to henley (and how to f**king NOT)