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John Varvatos has enlisted two generations of British Mod rockers, Paul Weller and Miles Kane, to star in his Fall/Winter 2012 campaign, and the first video demonstrates the value of dressing appropriately for your age. Kane (age 26) wears slim trousers and a short coat and he looks great. Weller (age 54) is in a fuller cut pant and a more traditional length coat, and he also looks great.

The takeaway: know who you are and dress accordingly.

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