Unrefinery

Article Detail

Met Home has met its end. Dwell, take note. | Fail

The "upscale shelter" magazine segment has taken another hit with the folding of the rather good Metropolitan Home, leaving us with Elle Decor and not a lot of other options for the fan of contemporary style. Dwell still does a pretty good job of showing modern homes, but they need to dial back their unyielding obsession with the impractical—uncomfortable spaces full of cold hard surfaces and not-ready-for-prime-time eco-technologies like Al Gore's sickly fail light bulbs. And you can't expect a whole lot of market share when you target your magazine specifically to the Prius / MacBook Pro / $6,000 DWR chair crowd. Dwell's ad pages dropped 44% in 2009, so hopefully they realize they'd better change something if they don't want to be next.
18.dec.2009 culture design
post a comment
Shop AG Jeans and Receive Free Shipping on ALL Orders.
Also See
Apr14Slow down there, Chairman
Apr11Ukrainian Parliament Brawl II: Electric Boogaloo
Mar19A word on Cadillac's Celebration of Douchebaggery | Fail
Mar17Dress Respectfully
Mar14Yeah, that should do it, GoDaddy | Fail
Mar10We need luxury airships
Mar7Apparently there's a dress code for the telephone
Mar5No-Tie Black Tie
Mar3Two observations on the NHL outdoor games
Feb28How to get yourself choked immediately in a fistfight | Fail