unrefinery
The "upscale shelter" magazine segment has taken another hit with the folding of the rather good Metropolitan Home, leaving us with Elle Decor and not a lot of other options for the fan of contemporary style. Dwell still does a pretty good job of showing modern homes, but they need to dial back their unyielding obsession with the impractical—uncomfortable spaces full of cold hard surfaces and not-ready-for-prime-time eco-technologies like Al Gore's sickly fail light bulbs. And you can't expect a whole lot of market share when you target your magazine specifically to the Prius / MacBook Pro / $6,000 DWR chair crowd. Dwell's ad pages dropped 44% in 2009, so hopefully they realize they'd better change something if they don't want to be next.

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