Unrefinery

Article Detail

Met Home has met its end. Dwell, take note. | Fail

The "upscale shelter" magazine segment has taken another hit with the folding of the rather good Metropolitan Home, leaving us with Elle Decor and not a lot of other options for the fan of contemporary style. Dwell still does a pretty good job of showing modern homes, but they need to dial back their unyielding obsession with the impractical—uncomfortable spaces full of cold hard surfaces and not-ready-for-prime-time eco-technologies like Al Gore's sickly fail light bulbs. And you can't expect a whole lot of market share when you target your magazine specifically to the Prius / MacBook Pro / $6,000 DWR chair crowd. Dwell's ad pages dropped 44% in 2009, so hopefully they realize they'd better change something if they don't want to be next.
18.dec.2009 culture design
post a comment
Find fun fearless fashion at Forever 21. Get Free Shipping on orders over $50.
Also See
Sep24The Ottawa Senators, official hockey team of Unrefinery.com
Sep22Velvet suits, aviator glasses...
Sep15When social media advertising fails hard | Fail
Sep4The Smart Watch We're Still Waiting For | Wait
Aug28In Praise Of Limitations
Jul15Introducing Thomas Mark Heritage | Buy
Jul3Why you aren't seeing our crap on Facebook | Fail
Jun18Never change, Dockers... | Fail
Jun16Restoration Hardware rolls out 13-volume catalogue weighing 15 pounds
May5Three underappreciated aspects of Google's Project Ara