Unrefinery

Article Detail

The ABC News iPad app is a stinking heap of FAIL. | Fail

ABC News is really proud of their new iPad app, which they call "your fully optimized site for your iPad." If this is what device optimization looks like, we are all in big trouble. On the left is the standard, ordinary ABC News home page. It might be a little dry, but it has an extremely high information density, with literally dozens of clean, quick, descriptive headlines and efficiently cropped images to get you straight through to all of the latest news with a single click. "Politics", "Health", "World News", etc. are all quickly accessible across the top of the page, single clicks taking you to equally content-rich pages.

And then we come to the iPad app (right), which is about as information-light as possible—you can scarcely read more than one headline at a time, via a "globe" interface on which the positions of the articles have no correlation to their geographic locations whatsoever. How do you find more news? "Spin the globe with a swipe of your finger... Shake your iPad to shuffle up the articles and videos... "

If there's one single way in which this app is a better or less laborious way to find and experience news than their regular website, it escapes us. This is a classic example of form following function, only to catch up to it and viciously club it over the head.
02.aug.2010 culture design tech
2 comments getting comments...hide comments post a comment
 
Also See
Feb6Wasting time in the H&M dressing room
Feb3The future of tobacco
Feb1The influence of costume dramas
Jan6Haiku: That Rockin' Santorum Tucked-In Gutbillowing Sweater Vest, Giant Blouse And Pleated Pant Look | Fail
Jan4Announcing the Unrefilter | Wait
Jan2Chris Wragge: get some sprezz, son | Fail
Dec30The WSJ and the search for quality cashmere
Dec21The Unrefinery Award for 2011: Warby Parker | Buy
Dec19The L.L.Bean leather tote: now with 100% less woodland crap | Buy
Dec14Van Heusen ad asks you to help poor Deion | Fail