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	The anti-endorsement | Fail Sometimes a celebrity endorsement can backfire on you, making the product less desirable by association. Case in point: Tom Brady hawking Movado watches. Once a notoriously brittle NFL player, this full-time whipped pretty-boy has turned our image of the Movado watch from an elegant timepiece to a tool that Mr. Gisele uses to know when it's time to walk his wife's dog for her. 27.may.2009 culture style tech 1 comment getting comment...hide comment post a comment
	Also See Mar 10 Martin + Osa, we hardly knew ye | Fail Mar 7 Sure, blame Hugo. | Fail Mar 5 Who's the douche? You're the douche! | Fail Mar 3 Nautical trend sinks in record time | Fail Mar 1 Dress Code WIN Feb 26 Oh I'm a lumberjack and I'm OK... | Fail Feb 24 ASOS Holland Esquire knock-offs | Buy Feb 22 Pastel Denim. Et Tu, Hugo Boss? | Fail Feb 19 Audi A1: So close, and yet... | Wait Feb 17 Vancouver and native art: traditional modernity | Buy

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"I vote for the last option. Pastel pants should be limited to ages 6 and under."
— Snowflake, on Pastel Denim. Et Tu, Hugo Boss?

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