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	The anti-endorsement | Fail Sometimes a celebrity endorsement can backfire on you, making the product less desirable by association. Case in point: Tom Brady hawking Movado watches. Once a notoriously brittle NFL player, this full-time whipped pretty-boy has turned our image of the Movado watch from an elegant timepiece to a tool that Mr. Gisele uses to know when it's time to walk his wife's dog for her. 27.may.2009 culture style tech 1 comment getting comment...hide comment post a comment
	Also See Sep 3 Hackett's Autumn/Winter 2010 Look Book: Thanks for bogarting the good stuff, you imperialist swine. Sep 1 We dig knit blazers Aug 30 Fossil bags for the long haul | Buy Aug 27 Do we have to spell it out? | Fail Aug 25 Makeover Fail | Fail Aug 23 PSA: Made-to-measure test shirts, $20 | Buy Aug 20 Pinstripe suit trousers, hold the jacket | Buy Aug 18 Mailbag: Wearing a polo under a suit or blazer Aug 16 Grey Flannel Trouser Round-Up | Buy Aug 13 HUGO Fall/Winter 2010

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