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	The anti-endorsement | Fail Sometimes a celebrity endorsement can backfire on you, making the product less desirable by association. Case in point: Tom Brady hawking Movado watches. Once a notoriously brittle NFL player, this full-time whipped pretty-boy has turned our image of the Movado watch from an elegant timepiece to a tool that Mr. Gisele uses to know when it's time to walk his wife's dog for her. 27.may.2009 culture style tech 1 comment getting comment...hide comment post a comment
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