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	The anti-endorsement | Fail Sometimes a celebrity endorsement can backfire on you, making the product less desirable by association. Case in point: Tom Brady hawking Movado watches. Once a notoriously brittle NFL player, this full-time whipped pretty-boy has turned our image of the Movado watch from an elegant timepiece to a tool that Mr. Gisele uses to know when it's time to walk his wife's dog for her. 27.may.2009 culture style tech 1 comment getting comment...hide comment post a comment
	Also See Feb 6 Wasting time in the H&M dressing room Feb 3 The future of tobacco Feb 1 The influence of costume dramas Jan 30 Gilt Groupe is circling the bowl(e) | Fail Jan 27 Poster Series: Herr Hugo Boss Jan 25 In praise of ivory Jan 23 Tie Bar Spring / Summer 2012 Pocket Squares | Buy Jan 20 Poster Series: Necktie Overcompensation Jan 18 Mailbag: Velvet, in general Jan 16 Tom Ford Spring / Summer 2012

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"The day they implemented restocking fee is the day I stopped purchasing from Gilt. Oh...and I love the way they did not announce this policy change and went ahead and charged me. Really Gilt? Who charges a restocking fee on clothing? Ridiculous!"
— Lala, on Gilt Groupe is circling the bowl(e)

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