Unrefinery

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The curse of the GQ Prancing Boys | Fail

We'd like to see the marketing research backing up GQ's apparent belief that the way to sell more crap to grown men is by photographing boys pretending to dance in it (left). In the case of the monk strap shoes shown here, this at least reinforces the Unrefinery position that this trend lives and dies solely in the echo chamber of menswear blogs and the demographic represented therein, but still—as an attempt to make the product more exciting it is a BIT fail.

In terms of street cred, there is however one tier even below the GQ Prancing Boy, and that is the Menswear Blogger Imitation GQ Prancing Boy (right).
30.jul.2012 style
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