a collection of their stuff at Nordstrom is good news for buyers and for the British brand. Our experience with the label has been very hit and miss, yielding the occasional diamond in the (very) rough, but also enough cheap-feeling synthetic pieces that eventually one hesitates to go through the hassle of shipping and returning. This kind of U.S. distribution will help mitigate the risk.
As for Nordstrom, the addition of a fast-fashion youth-oriented brand will probably bring in some new buyers and end up a profitable endeavour in the short term by an economy of scale. Taking the long view, this continues a trend of Nordstrom looking like they want to be a luxury store less and less with each passing season. Of course, they've carried Crocs and North Face for years now. Maybe that ship already sailed.