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Who's the douche? You're the douche! | Fail

We've been monitoring Land's End Canvas for a while, to see how they position themselves vis-a-vis their obvious competitors in J.Crew and the upcoming Alex Carleton L.L.Bean Signature line. And we're concerned. As previously observed, a successful campaign employs model photography that a prospective buyer can relate to, and we're not sure we want to be associated with people like this guy (see photo). We could totally picture him making this gesture at himself in the mirror every morning before hopping into his leased BMW and heading out for another day of brown-nosing and f**king up the financial system.
05.mar.2010 style
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