July 28, 2014  ·  style

Achetez le Vetra

A recent sale feature on This Fits reminded us of the greatness that is Vetra, a storied Parisian brand that has produced honest, simple workwear and military clothing since 1927 and to this day still manufactures everything in France. The brand's output ranges from caps to shorts to shirts and trousers, but their signature pieces are a series of unlined chore coats and casual blazers rendered in heavy cotton twills that make for great lightweight spring and fall outerwear. Most include a handy interior pocket, which is a nice utilitarian touch on an unlined item, and a fit that is a lot more flattering than you'd expect based on the boxy-looking photos above. Materials, despite being heavy and durable, are soft and comfortable, and they come in beautiful colours—favourites are the "postman blue" shown upper left, a sort of deep royal that they call "navy", and an overdyed brown with a rich texture. A nice collection can be found at Present.

Also See