April 8, 2009  ·  style

ASOS Style Bulletin

We've endorsed ASOS before, but would specifically cite their email Style Bulletin, which might be the best of its kind. As you'd expect, its primary purpose is to sell ASOS merchandise, but the newsletter does so in the most entertaining way possible, showing photos of runway and real-world ensembles juxtaposed with affordable approximations thereof. Each issue is colorful, dense, and well laid out. As a source of wardrobe ideas it rivals print magazines like Complex and Esquire, but it's free of charge and (more importantly) there are no drillholes on the front cover.

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