Designer Ayodeji Osinulu's recent interview in Style Rave about Africa's Sartorial Identity expresses a sentiment consistent with a lot of writing on contemporary African menswear: that the marketplace has been established to the point where some thoughtful self-reflection on how much cultural representation needs to be conveyed in what we design and wear. Being that Unrefinery also operates an African menswear label, it's a balance that we consider in our product design and market placement as well. Our aesthetic is African, but how overtly African does it need to be by the standards of the rest of the world?

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