March 26, 2014  ·  style

Buying Tom Ford online

Running a top-tier luxury label means operating at a rarified intersection of exclusivity, pricing, and—unless you're part of the Louis Vuitton Moët Hennessy juggernaut—quality of materials and worksmanship. It's the exclusivity part, intertwined of course with pricing, that most labels are hesitant to ease their grip on. For years, Tom (we're totally on a monosyllabic basis with the man around here) allowed only fragrances and eyewear to be sold online. In late 2012 Neiman Marcus won the rights to expand this to shoes and leather goods, and now the man's own online store has expanded the brand's click-to-buy offerings ever so slightly into belts and jewelry—as well as a much wider selection of shoes and bags than previously seen. Still no clothing; maybe we'll get socks before Christmas. Still largely the stuff of daydreams.

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