April 21, 2010  ·  style

Hugo Boss online store

Talk about a bittersweet moment. After a seeming eternity, Hugo Boss has finally launched an online store for the US market. The site is well done, with clean navigation, good product views, and no Flash once you get past the inevitable start page. That's the good news. The bad news? This has to be the most uninspired Boss collection in years. The suits are reliable as always, but the remainder is marked by nylon jackets and garish polos and swimwear. But then, summer was never Hugo's strong suit. We'll see what fall brings.

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