July 13, 2009  ·  style

Lacoste Dials It Up

Regular readers will recall our earlier concern about the shrinking garment-to-logo ratio on Ralph Lauren's polos. Lacoste, at least, has taken on the same idea with a bit more self-awareness with their limited edition Campanas + LACOSTE series. Designers Fernando and Humberto Campana have created shirts swarming with teeming hordes of the brand's iconic alligator logo, including one (shown) made of nothing BUT the logo. It's silly, of course, but at least the irony is intentional this time.

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