March 29, 2010  ·  style

Reclaiming Madras

We've mentioned it a couple of times in the last week, but Madras plaid really deserves its own post. Taken from the British colonial name of Chennai, India, Madras applies to any of a wide variety of rich, saturated plaids dyed straight through a fine woven cotton fabric. In previous decades, this colourful and somewhat exotic material was co-opted by the same sorts of nameless gits who ruined Ivy League education, polo, and most of Massachusetts. We think this is a good time to reclaim the material for general use. Let's try to get some more Madras in play for anything other than short-sleeved shirts and board shorts, and avoid "patchwork" applications at all costs. Shown: some nice options from Atlantis Fabrics.

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