November 8, 2010  ·  style

Snowboarder style: who knew?

You try to cut designers a little slack for their outrageous runway concepts, but when they actually try to sell you this stuff it becomes fair game. Emporio Armani describes their winter sportswear as a "snowboarding-inspired collection" with "a strong graphic essence". We don't know a lot about the sport and its culture, but apparently the touchstones of snowboarder style are blowfish, Kenny from "South Park", and the women of 1980s rap videos.

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