It's not just that Orlebar Brown make an extremely flattering summer polo with all of the ideal characteristics—lightweight cotton pique, a self-collar, sleeves that hit mid-bicep, long placket and no branding. Or that they make it in blue. It's that the offer it in six different shades of blue. They aren't screwing around. That's what you like to see.

Also, they make pricey swimwear for James Bond. Not going to pretend that isn't a consideration.

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