June 1, 2015  ·  style

The New BR, huh?

A current Banana Republic campaign promotes "The New BR", the aesthetic of which seems reminiscent of other brands' existing formulae. Some of the pieces, like the $175 linen blazer shown at left, look decent and wouldn't be out of place at guilty pleasure fast fashion vendors like Zara or Mango. As far as the styling goes, however, BR seems to think that the combination of dinky-lapeled suiting of dubious third-world provenance with bent-back cuffs, yanked-out collars and generally sh*tted-up fits is going to turn them into J.Crew. Actually, do they have a point?

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