July 7, 2008  ·  style

Theory: What's The Point?

A lot of fashion wonks rave about Theory, but we don't get it. Their formula seems to be something along the lines of:
1. Design the most plain, non-descript, unimaginative item of clothing you can.
2. Offer it in the safest, most predictable colours possible.
3. Charge $165 for it.
4. Rinse and repeat.
C'mon, guys, take a chance and do something interesting for once. No guts, no glory.

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