November 12, 2010  ·  style

They see me rollin'... they hatin'...

Dammit, we warned everybody that the rolled cuff thing was a scourge that needed to be stopped, but nobody listened, and it just got worse and worse and look at where we are now. It's alarming how rapidly this disease progressed: JUNE: J.Crew Look Book presents damn near every pant rolled up past the ankle. Douchey attempt at faux-prep sprezzatura escapes into the wild. JULY: The New York Times shows how rapidly things are deteriorating, presenting an even higher roll on an effete hipster. (Very fact of trend being documented in the Times confirms in itself that the shark has been jumped.) NOVEMBER: Urban Outfitters catalogue shows the disease in what we sincerely hope is its final stage: one pant leg rolled up to the knee, another askew; confused young wearer has been reduced to a dribbling idiot playing "pocket pool" with his gonads and wondering what that big-eyed thing is the photographer is pointing at him.

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